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About Workout Retail

Specialization at the point of sale. We bring your campaigns to life at the POS to ensure maximum impact for your brand nationwide.

Workout Retail office staff
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Who are we?

At Workout Retail, we are field marketing specialists. We were founded in 2015 as a result of The Workout Group’s specialization in the retail sector and execution at the point of sale (POS).
After years of managing multiple promotional actions, we identified a key need in the market: agencies and brands needed a strategic partner capable of unifying, coordinating and executing the entire process at the POS from start to finish.

To meet that need, we created Workout Retail: a comprehensive solution that turns trade marketing strategy and planning into tangible, efficient and measurable results in store.

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We are part of The Workout Group

Workout Retail is part of The Workout Group, a business group completed by three other companies: Workout Events, Workout ETT and Premium Mixes.

At The Workout Group, we are committed to specialization in each of the sectors we work in, to staff professionalization and to talent management. As a group, we respond quickly and efficiently to our clients’ needs for qualified staff and operations.

Being part of the group’s ecosystem gives Workout Retail the financial strength, logistics muscle and operational capacity needed to take on projects of any size with complete rigor and flexibility.

How we work

We select, train, uniform and equip all our staff with the materials and technology they need to carry out their work at the POS. We supervise every job on site and strictly comply with labor regulations and occupational health and safety (OHS) standards.

Rapid response 24/7/365

Thanks to our on-call staff, we offer consistently fast response times.

Commitment and rigor

We believe in staying close to our clients, and we work with effort, passion and talent to ensure the success of every project we take on.

Single point of contact

We assign a single project manager to optimize management time, simplify communication and coordinate the human and logistics team.

Approved by leading retailers

We are approved by the main retail chains, hypermarkets and shopping centers nationwide (including El Corte Inglés), making access and operational procedures hassle-free.

National coverage

We guarantee the implementation of your campaigns throughout Spain with specialized staff.

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Storage
Distribution
Specialized local network
Accreditations
Coordination and supervision
Real-time reporting
Reverse logistics
Waste management

Comprehensive solution at the POS

Storage

We can store your POP materials and handle picking, manipulation and maintenance tasks in our own logistics centers.

Distribution

Our own vehicle fleet and end-to-end shipping management ensure fast, efficient installation at any POS nationwide.

Specialized local network

Our own local staff, with extensive industry experience and familiar with the operations of leading retailers.

Accreditations

We have our own in-house labor relations department to manage accreditations and paperwork 24/7.

Coordination and supervision

A specialized team with a long track record coordinates every action and ensures flawless field execution from start to finish.

Real-time reporting

We adapt to the client's measurement system and also have our own reporting platform to track results and KPIs in real time.

Reverse logistics

End-to-end management and traceability of materials at the end of each campaign: disassembly, recovery, refurbishment and return.

Waste management

Responsible handling, recycling and post-campaign waste management, ensuring strict compliance with environmental regulations.

We support social initiatives

Corporate social responsibility

At Workout, we care about PEOPLE, we care about YOU and we care about the ENVIRONMENT. That is why we have developed our CSR project by implementing a sustainability strategy across all our actions and services.

We strive to give back part of everything society gives us.

Labor

Labor

Strict compliance with labor regulations.

In-house labor relations department.

Fair pay and taxation in accordance with the law.

OHS

OHS

Preventive activities to eliminate and reduce risks.

We provide ad hoc training.

We ensure compliance with OHS regulations.

Compliance

Compliance

Code of ethics.

Whistleblowing channel.

Compliance committee.

ESG

ESG

Rational use of resources and care for the environment.

Sustainable codes of conduct, commitment to the SDGs.

Carbon footprint reduction.

Recycling policy.

Equality plan

Equality plan

Workplace inclusion.

Diversity.

LGBTI equality.

Partnerships with associations.

Quality

Quality

In-house quality department to ensure continuous improvement in all our processes.

Associations we take part in

Internal channel

Use our internal channel if you have detected a serious or very serious criminal or administrative offense affecting the Workout Group, a breach of European Union law, or a breach of our internal regulations, including the code of conduct and the compliance program.
Go to the internal channel

Code of conduct

Use the following link to access the code of conduct approved by WORKOUT. It sets out the principles and rules of responsible behavior followed by all company staff in their daily work and in their dealings with third parties.
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Rely on our expertise at the point of sale

At Workout Retail, we are used to supporting you through every phase and process of your project. From logistics and assembly to waste management and disassembly.

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